MY EXPERIENCES
Knight Eady
Charlotte, NC // Birmingham, AL
Strategist and
Account Director
Managing client relationships with the PGA TOUR’s Korn Ferry Tour (Huntsville Championship), the United States Golf Association, Noah Basketball, and more. Directing the internal account teams for these clients; leading brand strategy, marketing and media planning, social media management ...
benobe
Cincinnati, OH
Founding Team Member
Marketing Manager
1 of 10 companies chosen out of 150 to earn start-up capital and participate in the 6-month OCEAN Accelerator; confidently presented in front of 1,100 people on Demo Day. Planned and successfully executed a $40,000 Kickstarter campaign for mobile app development ...
Certificates
2020
Google Analytics (Beginner)
Earned: 03/2020
Google Analytics (Advaced)
Earned: In Progress
Knight Eady
Knight Eady
Charlotte, NC // Birmingham, AL
Strategic Marketing Associate
Account Director
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Managing client relationships with the PGA TOUR’s Korn Ferry Tour (Huntsville Championship), the United States Golf Association, Noah Basketball, and more. Directing the internal account teams for these clients; leading brand strategy, marketing and media planning, social media management and campaign reporting and analysis.
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Creating, executing and managing paid marketing and media plans and budgets for client campaigns; working internally with multi-disciplinary teams focused on meeting each client’s business goals with strategies in alignment with their branding, markets and customer profiles.
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Creating business development strategies and delivering pitches to secure client engagements.
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Beyond responsibilities above, co-founded our Insights & Analytics Division to offer digital marketing analytics as an added-value service to new and existing clients; helping them drive greater profits through better decision making and returns on ad spend; and gaining actionable insights into their brands, industries, and customers.
Knight Eady: Website | Facebook | Twitter | Instagram | LinkedIn
Venture for America
Venture for America
Birmingham, AL
Class of 2017
Alum
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Venture for America is an entrepreneurial-based, two-year fellowship and leadership development program. As a VFA Fellow, I received training via programs presented by teams including McKinsey & Company and IDEO. Through this program and my work with Knight Eady, I’ve learned how to build, manage, and lead cross-functional teams to run a successful company while making a social impact.
Venture for America: Website
Nordstrom
Corporate HQs
Nordstrom Corporate Headquarters
Seattle, WA
Marketing Strategy Intern
Shoe Team
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Main internship project: organized and led a cross-divisional project focused on enhancing the customer experience of Nordstrom’s millennial customers through real-time marketing by analyzing level of digital engagement and increasing purchasing power. Introduced 3rd party vendor to increase level and quality of engagement both in-store and at home; vendor was successfully added as a test pilot to the Customer Experience team’s 2017 road map of differentiating customer experiences.
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Consistently provided valuable support and contributions to the Shoe Team: completed all campaign recaps for Men’s, Women’s and Kids’ shoes and vendor reporting for the Men’s and Kids’ businesses; focused on sales data, campaign / catalog results, and creative. Created presentation decks used by Marketing Strategy team and vendors to support current year analysis and Spring 2017 plans.
benobe
benobe
Cincinnati, OH
Founding Team Member
Marketing Manager
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1 of 10 companies chosen out of 150 to earn start-up capital and participate in the 6-month OCEAN Accelerator; confidently presented in front of 1,100 people on Demo Day.
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Planned and successfully executed a $40,000 Kickstarter campaign for mobile app development.
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Planned and executed the app-launch marketing campaign; developed and executed holistic PR campaigns which resulted in over 28% growth of user profiles created in the first month of the campaigns. Created and executed a turnkey school marketing and implementation program to over 150 schools in the Cincinnati MSA (onboarding over 350 students in first month); adapted and optimized program to drive scale for other MSAs after launch.
The company successfully sold benobe’s technology in 2017.
Xavier University
Xavier University
Cincinnati, OH
Class of 2017
Williams College of Business
Earned BSBA in both Marketing & Entrepreneurial Studies;
Minors in both Innovation & Finance | Summa Cum Laude
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St. Francis Xavier Scholarship Recipient, (Four-Year, Full-Tuition Academic Scholarship); 1 of only 10 awarded to entire class based on strong high school leadership experiences and exceptional academic and standardized test performance
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Beta Gamma Sigma, a premier business honor society; the highest national scholastic recognition Xavier faculty can offer students
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Alpha Sigma Nu, an international honor society of Jesuit Universities; only the top 15% of juniors and seniors are invited to apply​